Privacy Policy
Last Updated: 2026
BrighterLifeHomes ("we," "us," "our," or "Company") operates the brighterlifehomes.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our site, which provides information about non-Gamstop casinos and affiliate services.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, and other contact details when you voluntarily submit forms or contact us
- Technical Information: IP address, device type, operating system, browser type, and version
- Cookies: Identifiers stored on your device to enhance your browsing experience
- Usage Data: Pages visited, links clicked, time spent on site, referral sources, and interaction patterns
How We Use Information
We use collected information for the following purposes:
- Conducting web analytics and tracking site performance
- Affiliate tracking and commission attribution for casino referrals
- Improving website functionality, content, and user experience
- Responding to inquiries and providing customer support
- Compliance with legal obligations
Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour for performance measurement
- Affiliate Cookies: Monitor referrals and commissions from partner casinos
- Marketing Cookies: Enable targeted advertising and retargeting
You may manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to non-Gamstop casinos and affiliate partners. We are not responsible for the privacy practices, terms, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in gambling activities. Your use of third-party sites is governed by their respective terms and policies.
Your Rights
Under UK Data Protection Legislation (UK GDPR and Data Protection Act 2018), you have the right to:
- Access personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request erasure of your data (right to be forgotten)
- Restrict or object to processing of your data
- Request data portability
- Withdraw consent at any time
To exercise these rights, please contact us using the details below. Please note that we may require verification of your identity before processing your request.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Affiliate cookies are typically retained for up to 90 days. Analytics data may be retained for up to 26 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@brighterlifehomes.co.uk
Website: brighterlifehomes.co.uk
We aim to respond to all data requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).